Nothing sports related today. With Christmas two days away, my purpose in this entry is to dispell the myth that gift cards are thoughtless, impersonal, lazy gifts.
Nothing could be further from the truth. In my opinion, a gift card is about as thoughtful a gift as there is, and many of the gifts people traditionally perceive as thoughtful are the opposite. A few examples…
An article of clothing that doesn’t fit the recipient (in terms of size or taste) is a thoughtless gift. A gift card to that person’s favorite clothing store, on the other hand, is much more thoughtful.
A CD or DVD that doesn’t fit the recipient’s taste in music or movies? Thoughtless and lazy. A gift card to a store that sells CDs and DVDs, so the person can pick out something he/she likes? Much more considerate.
A box of a dozen golf balls that don’t fit the recipient’s game or swing speed? Useless. A golf glove that’s two sizes too big for the player’s left hand? Thoughtless. A new driver whose shaft flex, length, and loft aren’t fitted to the recipient’s swing? Remarkably inconsiderate. But a gift card to a golf retailer or pro shop? As thoughtful a gift as you could ever give to a golfer.
Anybody who indulges in any hobby is going to be particular about the equipment he/she uses, and your chances of guessing correctly are slim and none. So a gift card to a hobby specific store is a more thoughtful way of saying “Merry Christmas” than randomly buying a piece of equipment related to that hobby and not knowing whether the recipient will have any use for it or not.
Now, I undestand that there are old-fashioned types who are insistent in continuing their fight to save the world from happiness and common sense. So I ask that you look at it this way when you’re doing your last minute shopping: Whatever gift you choose, understand that you’re sending the recipient on an errand to the store you purchased the gift at. When they arrive, they’ll either be joyfully shopping with the gift card you got them or miserably standing in line to return or exchange the present you got them. Which sounds more enjoyable to you? Answer that question, and then do whatever you think is right.